Event Sales Pro

Venue Sales Accountability Mastermind

Build a sales team that consistently turns wedding inquiries into booked events through coaching, accountability, and proven sales systems.

Most wedding venues don't need more leads.

They need a sales team that responds faster, follows up consistently, delivers memorable tours, and confidently asks for the booking.

The Venue Sales Accountability Mastermind helps venue owners and sales professionals improve performance every single week through live coaching, KPI tracking, accountability, and practical implementation.

Join the Mastermind

Kristen Leen, Founder of Event Sales Pro

We believe in…

The Four Pillars of Venue Sales Accountability^™

1 Measure

Know your KPIs

You can't improve what you don't track. We establish the numbers that show exactly how your sales process is performing — response time, inquiry-to-tour rate, tour-to-booking rate, and revenue per inquiry — so every decision is grounded in data, not guesswork.

Everything in the membership fits neatly into one of these four pillars, giving you a memorable methodology to reference in your marketing and coaching.

Join the Mastermind

Event Sales Pro

I am Kristen Leen,

A Wedding Venue Consultant with 10 years of experience

I help venue owners like you increase your sales by creating Value-Based Offers through Sales, Marketing & Operations Strategy that increase their profits and attract better clients.

Schedule a Discovery Call

What You'll Receive

Each Week

KPI Scorecard Review

The numbers that matter most

Every week we review the metrics that reveal how your sales process is really performing:

New inquiries
Response time
Tours scheduled
Tour conversion rate
Bookings
Tour-to-booking conversion
Follow-up activity

You'll know exactly where revenue is being won — or lost.

Sales Pipeline & Tour Strategy

Know exactly who to contact next

Together we'll identify what needs attention this week:

Stalled leads
Missed follow-ups
Upcoming tours
High-value opportunities
Priority action items

No more wondering who should be contacted next.

Tour Hot Seat

Coach a real, recorded tour

One venue each week submits a recorded tour. Together we'll coach:

Presentation skills
Storytelling
Objection handling
Pricing conversations
Closing techniques
Tour flow

Everyone learns from real sales conversations.

Weekly Hot Seat

Bring your biggest sales challenge

Whatever you're stuck on, bring it to the group. For example:

Price objections
Ghosting couples
Slow response times
Difficult negotiations
CRM issues
Staffing challenges
Marketing questions

Get live coaching from me and ideas from other venue professionals.

Join the Mastermind

Inside the Coaching

Sales Training Topics Include

Inquiry → Tour

Speed to lead
Email & text strategy
Phone skills
Qualification
Follow-up systems

Tour → Booking

Giving memorable tours
Building urgency
Handling objections
Pricing conversations
Negotiation
Closing confidently

Sales Leadership

Coaching your team
Sales KPIs
Accountability systems
One-on-one meetings
Building a sales culture

Technology

CRMs
AI tools
Tour scheduling
Automation
Reporting dashboards

Plus

The Member Resource Library

Members receive instant access to a growing library of proven resources, including:

Sales SOPs

KPI Dashboards

Sales Email Templates

Text Message Templates

Tour Scripts

Follow-Up Sequences

Venue Sales Checklists

Vendor Agreement Templates

Sales Meeting Agendas

New resources added regularly

Join the Mastermind

Monthly Membership